What Type of Art Is More Valuable Pencil Etchings Paint Pen?
I recently wrote an article describing how to get started selling fine art, no matter what kind of art you create. Today, however, I want to narrow my focus, and talk well-nigh how to sell drawings.
My expertise is in colored pencils, specifically, but these techniques volition aid you sell whatsoever type of ii-dimensional drawing on newspaper. That includes charcoal, graphite, colored pencils, even ink.
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Why does this type of art merit a separate discussion?
Simply because many artists find it more than hard to sell drawings than other forms of art. Put an oil painting and a colored pencil drawing side-past-side—fifty-fifty if both subjects are rendered equally well, many artists will find it easier to sell the oil painting than the cartoon.
So to help y'all showtime selling your drawings more successfully, today I'm going to accost three main areas:
• Creating professional-quality work
• Pricing your drawings
• Promoting & marketing
How to create professional-quality drawings
You should merely expect to sell your drawings if yous create well-rendered, professional-looking artwork. Nada hurts sales more pieces that don't look finished, or that expect amateurish. Here are a few tips to aid:
1. Don't get-go selling too presently
It'southward so easy to start selling on the cyberspace that many artists rush into sales likewise soon. Actually, information technology's non that difficult to practice offline, either. I know. I've done it.
The 2 drawings below bear witness my skill level in 1999 (left) and 2013. Yes, I did sell drawings from those early years, including the one shown here, but I really wish I had waited a little longer to start selling.
Requite yourself fourth dimension to learn what a medium is capable of (and what you're capable of!) before you outset selling. You also desire to requite yourself time to discover whether or not y'all can create a consistent body of piece of work.
How long is long enough? That differs artist to artist, but a expert rule of thumb is to have at least one-half a dozen or more quality drawings finished before you start selling.
ii. Use the all-time drawing materials you lot can afford
In that location really is a difference in the results between depression-quality and high-quality supplies. It's especially important to use archival drawing paper that does not xanthous or get breakable with age. Your paper should besides have a quality feel. The same applies to your cartoon tools. Charcoal, graphite, colored pencil, conte, or other drawing tools should ever exist the best y'all tin can afford.
3. Start with the finish in mind
Before y'all start a drawing, take a little time to envision the finished artwork. Call back nearly how you want information technology to look, and how you plan to attain that result. The size of the drawing is of import, so is the orientation. Call back most proportions, too. Would a panorama format make a better landscape than a more square format? What about a circumvolve or oval shape?
Some artists do thumbnail sketches to work out bones composition. Some apply photo editors to programme composition.
Whatever method you use, your goal should exist creating a slice that's not only beautifully rendered, simply unique in other ways, as well. Those details will not only make your work stand out and be more marketable, just they'll also make creating information technology more fun.
4. Take your fourth dimension on every cartoon
Don't rush through a project. Instead, pay attending to your strokes, shading, and detailing. Every stroke should contribute to the overall progress of the piece. If y'all find yourself getting lazy or careless, stop! Take a break. You will non regret it!
Then, when you lot think a drawing is finished, give it ane more hour. . . or fifty-fifty one more day. Even if your cartoon looked pretty adept before that extra time, you may still be surprised at how much better information technology looks after you've put in the extra time.
v. Sell but your best drawings
When you get ready to sell, sell only your all-time piece of work. That ensures you build a skilful reputation among buyers and potential buyers. When you list your artwork online, use practiced, articulate images and provide all the necessary details (size, medium, paper type, etc) and then buyers know exactly what you're selling.
How to toll your drawings
In one case you lot have a torso of piece of work to sell, you demand to determine how much to accuse for it. There is no piece of cake style to calculate prices. Nor is there a "silver bullet" method that works for every creative person.
However. . . oftentimes the best way to price your art is to but look at the work being sold by other artists.
Begin with artists who employ the aforementioned materials you use and are producing artwork that's similar in size, format, and subject. Y'all don't need an exact match; you're but looking for a starting point.
Established artists will exist able to charge more than than artists new to the market, so look at artists who are relatively new to selling likewise as those who take been around a while. Jot downwards the highest prices you lot see and the lowest. Yous'll probably want to start toward the low end of the scale when you begin selling. If your work starts "flying off the shelves" and so you tin can afford to increase prices.
Once you have a ballpark idea for prices, yous will want a consistent way to calculate prices on private pieces. The two easiest pricing methods are by the square inch and by the unified inch. Here'southward how each of those pricing methods piece of work. . .
Pricing past the square inch:
When you set prices by the square inch, you first determine the total area of your drawing by multiplying its length by its width. Then multiply the area by a dollar amount of your choice. If you lot decide to charge $5 per square inch, the price for an 8×ten drawing would be $400 (8 ten ten = 80; eighty x five = 400.)
Pricing by the unified inch method:
The unified inch method is like, just instead of multiplying, you simply add the length to the width. Then, multiply that "unified" number by your called cost per inch. In this example I've chosen $25 per unified inch.
Using the same eight×10 artwork example in a higher place, you lot'd take 18 unified inches, and the price would be $450 (8 + 10 = 18; 18 x 25 = 450.)
Equally you can meet, you take to charge more per unified inch to get a reasonable toll. Find, however, that the larger your artwork gets, the more the price varies between the 2 methods. The amount of time you spend on those larger artworks may determine which pricing method makes the most sense for you lot.
There are other ways to calculate prices, too—try as many as yous similar, if that'south what it takes to find ane that works for you. The key is to figure this out earlier yous start selling, and then yous aren't changing methods in mid-stream.
How to promote & marketplace your drawings
When it comes to selling drawings, many of the ideas listed in my quick-start guide to selling art still apply. Withal, here are some of the more popular ways to market drawings in particular:
1. Accept commissioned work
Probably the almost consequent way to sell drawings is by doing committee work. Homo and fauna portraits, property portraits (houses, cars, or other property that means something special to a client) and custom designed work of whatever other type fits into this category.
Fans of all mediums tin can be potentially interested in custom-designed drawings, so even if you don't desire to go a committee artist exclusively, it's e'er worth your time and effort to give clients the opportunity to pay you to create something special for them.
two. Post your drawings on Instagram
Art (and especially drawings) are extremely popular on this social media network. People beloved to see multiple in-progress photos of drawings, or even sped-upwards videos that show an artist creating a scene from start to finish. Best of all, you tin can gain make-new fans and admirers just past adding the appropriate hashtags to your post.
If you're completely new to Instagram and aren't certain how to apply it, check out this simple Instagram guide for artists.
3. Encourage word-of-mouth referrals
A satisfied client provides your all-time marketing, so do everything yous can to make your existing buyers happy. Visitors to their habitation or office see your work and the truly happy client is simply also happy to talk well-nigh the artwork and the artist—yous!
Word-of-oral cavity marketing works with all forms of art, just information technology's especially helpful for selling drawings, considering your happy client has already made the choice to buy a drawing and they love it.
In a way, your client'south recommendation is like a pre-screening process. Potential buyers see the piece of work on paper and get a good thought of the quality and appearance or your work. They know upwardly front whether that's the type of fine art they want. By the time they contact you lot, they've often already made up their minds to buy something from you. All y'all need to do is answer questions and work out the details.
4. Promote your drawings on your own website
Having a website is a must if you want to sell drawings. The reason a website is so of import is that it gives you a place to send customers and clients to see your work, acquire a little bit about you, and larn virtually your working methods. Put but your best work on your website, make sure your images accurately show crisp color and dissimilarity, and are professionally presented.
A website is also a great way to give potential buyers a fast and easy mode to contact you, since almost website templates now include a contact folio. There are plenty of services that offering basic templates which you can customize—merely do a search online for "Artist Websites" or try EmptyEasel's Simple Artist Websites if you lot'd rather not have to build your own.
5. Join cartoon groups & societies
Another excellent way to market your work is by finding and joining groups, societies, and associations dedicated to your medium. The Colored Pencil Society of America is the go-to group for colored pencils. The Pencil Art Society welcomes artists working in graphite, colored pencil, charcoal, water soluble pencils, and conte.
While not all such groups or associations allow members to sell piece of work through the group, most of them do offer a wealth of resources, and/or host annual exhibitions for members. Links to creative person websites are also included in the membership roster, then anyone looking for a specific type of art can admission dozens of artists by visiting associations such equally these.
vi. Rent a booth at trade shows
Don't forget one of my favorite, outside-the-box marketing avenues: selling drawings at merchandise shows. Your only limitations when it comes to doing trade shows and other specialty events is your imagination. Look for shows that cater to a segment of your audience or maybe even are like to a segment of your audition.
For example, I do a lot of mural art in colored pencil. Merchandise and specialty shows I would consider are home and garden shows, dwelling improvement shows, outdoor shows, and travel or tourist shows.
Ultimately, selling your drawings is much the same equally selling any other type of fine art. . . you're only limited by your ingenuity, backbone, and dedication to promoting your work. Good luck!
Note: Yous may as well exist interested in EE's stride-by-step drawing guide for artists. Click below to learn more!
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Source: https://emptyeasel.com/2019/03/25/how-to-sell-your-drawings/
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